Steve Jobs Returns -with Dr Mark Goulston
Dr. Mark Goulston is one of the most kind, interesting people I've ever met, so of course, I jumped on the opportunity to interview him. His resume is extraordinary. He's been a crisis psychiatrist for 30 years, an FBI and police hostage negotiation trainer, UCLA professor of psychiatry for 25 years, authored & co-authored seven books including Amazon Best Sellers“Just Listen,”, Get Out of Your Own Way, and “Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life.”
But what strikes me most about Mark is that he is genuinely a "we" person. He is guided by what's best for the world, and his unique gift to it is knowing how to hack into people.
Today on the podcast, Mark talks about how he was able to that as a suicide interventionist in the beginning of his career. Most recently, Mark has been hacking entrepreneurs and teaching them how create the, "gotta have it" feeling in their customers. He teaches these concepts in an entertaining, informative and extremely unique way- by embodying Steve Jobs.
Here are the four steps:
1. Whoa - I can't believe what I just saw, heard or read
2. Wow - That's astonishing, amazing, unbelievable
3. Hmmm -That's too good to ignore
4. Yes - I found out what I can do with it. Sold!